Journey

Virtual Wineries in Canada: A Study

As I studied at Niagara College, Ontario 2010, I had no idea that in just a few years my research would transform into my reality.

At the time, I was not at all sure I wanted to do this. Now, I know I don't.

With Surez, I seek to remedy the flaws in the 'virtual' model, smoothing the business design into a natural, organic model.

I quote myself:

"Wine is a highest valued agricultural food product in the world. It has multiple revenue streams from growing grapes to producing wine to marketing and sales and exports. However, establishing a bricks and mortar winery with cellar door retail sales takes a considerable amount of start-up capital and time.2 Driving costs for new producers is the inability to compete with larger producers which have economies of scale and the rising cost of land. In 2006, Statistic Canada investment data revealed the wine industry increased capital investments to more than 12%. Many expanded their production or established new vineyards mainly in Ontario. Today, some of the best vine land in Ontario and British Columbia is at an all-time high. Further, once a vineyard is planted it takes up to five years before grapes are ready to produce premium-quality wine. The constraints have pushed new entrepreneurs to look at cost effective alternative to producing wine called the Virtual Winery."

Read the full report...