Virtual Wineries in Canada: A Study

March 10, 2023 1 min read

As I studied at Niagara College, Ontario, in 2010, I had no idea that my research would transform into my reality in just a few years.

At the time, I wasn't sure I wanted to do this. Now, I know I can.

With Suárez, I seek to remedy the flaws in the 'virtual' model, smoothing the business design into a natural, organic model.

I quote myself:

"Wine is the highest valued agricultural food product in the world. It has multiple revenue streams, from growing grapes to producing wine to marketing and sales, and exports. However, establishing a brick-and-mortar winery with cellar-door retail sales takes considerable start-up capital and time.2 Driving costs for new producers are the inability to compete with larger producers, which have economies of scale, and the rising cost of land. In 2006, Statistics Canada investment data revealed the wine industry increased capital investments by more than 12%. Many expanded their production or established new vineyards, mainly in Ontario. Today, some of the best vinelands in Ontario and British Columbia are at an all-time high. Further, once a vineyard is planted, it takes up to five years before grapes are ready to produce premium-quality wine. The constraints have pushed new entrepreneurs to look at cost-effective alternatives to producing wine called the Virtual Winery."

Read the full report...